Typography and illustration so often runs the risk of appearing like impotent decoration. I for one am (proudly) guilty of producing work that's stylistically beautiful but perhaps lacking in concept or thought provoking message. The same cannot be said of this wicked video by Ripo. An incredibly talented typographic artist with refreshing ideas he's appears to buck the trend of ornamental typography. Yes, I'm late in discovering it but I need to share it just incase.