Saturday, 16 April 2011

Mode of Transformation - Mowhawk Paper Promotion

In their efforts to show off the latest printing techniques and range of effects, promotional booklets produced by paper suppliers can run the risk of looking gimmicky. In this design by VSA Partners' for Mowhawk Papers the printing is modest and beautifully anonymous; the exquisite craftsmanship and thoughtful compositions are what promote the product.

I like the subtle analogy of the paper's history to the evolution of the bicycle and think the combination of digital and hand drawn typography softens the message.  For these reasons it is up there as my favorite piece of editorial design of last year.

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